Telling Stories With Data In 3 Steps (Quick Study) | HBR

Reference: Harvard Business Review. (2019, October 30). Telling Stories with Data in 3 Steps (Quick Study) [Video]. YouTube.

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Discover how to tell powerful stories with data in 3 simple steps - watch the video now!

Scott Berinato reveals the three elements of storytelling that can be applied to data in his video for Harvard Business Review, Telling Stories with Data. In the video, he explains that stories have a setup, conflict, and resolution and this structure can be used to build stories with data. He explains that reality is the setup and conflict is the change to that reality which creates a resolution. He then takes a chart and explains how to use the three elements to create a story. The example is of the Global Real Home Price Index and how it showed prices rose steadily in most places in the world, except Japan, which experienced a 30 year bubble. He then rearranges the chart to show the setup, conflict, and resolution state, creating an emotional connection with the audience.

Learning Outline

1. Setup: Introduce the reality or situation for the story by focusing on the Global Real Home Price Index, which is indexed to 2005.
2. Conflict: Highlight the difference in home prices in Japan compared to the rest of the world.
3. Resolution: Show how the market bifurcated, with Australia, Canada, and New Zealand experiencing a bubble, and the rest of the world falling and then rising back to 2005 levels.

Instructional Content

Telling stories with data is a powerful tool that can be used to create an emotional connection with an audience. Scott Berinato, in his video “Telling Stories with Data in 3 Steps (Quick Study)”, outlines a simple three-step process for taking a data chart and transforming it into an engaging narrative.

His process begins with recognizing the three elements of a story: setup, conflict, and resolution. Once these elements are identified, the story can be broken down into its component parts and reassembled as a storytelling device. Berinato illustrates this process using the Global Real Home Price Index, which tracks the price of homes around the world from 2005 to the present.

Berinato first identifies a setup—that home prices rose steadily in most places for 30 years except for in Japan, which experienced a three-decade long bubble. This is the conflict. The resolution is that when the index begins at 2005, a smaller housing bubble is observed in most places except Japan.

Berinato then reconstructs the chart into separate states, highlighting the elements of the story in each one while leaving out any information that might distract from the story. By doing so, he creates an engaging narrative that helps the audience understand the data in an emotionally meaningful way.

Telling stories with data can be a powerful tool for engaging an audience, but it requires an understanding of the elements of a story and how to construct an effective narrative. Berinato’s video “Telling Stories with Data in 3 Steps (Quick Study)” provides viewers with a straightforward, step-by-step guide to creating compelling data stories.

Communication

"3 Steps to Data Storytelling"

Improving communication skills in learners requires a comprehensive approach that takes into account the specific details related to each scenario. For example, effective communication skills are key to understanding and conveying information, while analytical literacy and information literacy are important for understanding and interpreting data.

The video “Telling Stories with Data in 3 Steps (Quick Study)” offers a useful approach for improving communication skills in learners. The video explains the three elements of a story – setup, conflict, resolution – and how these can be used to tell stories with data. By understanding these three elements, students can learn to effectively communicate data and its implications.

The video also suggests that by breaking down a chart, finding the stories within it, and then rebuilding it as a storytelling device, students can effectively communicate data. This approach can help learners to identify the setup, conflict and resolution of a story, and to focus on the elements that matter while leaving out information that might distract from the story.

In addition, the video emphasizes the importance of narrative as a powerful tool for communication. By applying storytelling to data, students can create an emotional connection with their audience. This can help to ensure that the audience not only believes what they are seeing, but also feel it.

In conclusion, the video “Telling Stories with Data in 3 Steps (Quick Study)” offers a comprehensive guide to improving communication skills in learners. By understanding the three elements of a story, breaking down charts to find stories, and applying narrative to data, students can gain the skills needed to effectively communicate data and create an emotional connection with their audience.

Effective Communication

Can Data Communicate Effectively?

Effective communication is key to upskilling yourself and achieving personal growth and professional development. By watching the video, “Telling Stories with Data in 3 Steps” and reading its accompanying transcript, it is clear that storytelling can be a powerful tool to communicate data. Storytelling with data involves three steps: Setup, Conflict, and Resolution. Setup is the introduction to the story and should create a reality that the audience can relate to. Conflict is the change to the reality that creates tension, and Resolution is the new reality created by the change.

With data storytelling, one can create narratives that convey emotion and create a connection with the audience. For example, the video’s transcript provides an example of using a chart to tell a story about global home prices. By analyzing the chart, the viewer can identify the setup (steadily increasing prices), the conflict (the 30 year bubble in Japan), and the resolution (bifurcation of the market). By breaking down the chart and identifying these elements, the viewer can craft a meaningful story to communicate the data.

Data storytelling can be an effective tool to upskill oneself in communication. By developing the ability to recognize and utilize the setup, conflict, and resolution to craft a narrative, one can create narratives that illustrate data in a way that resonates with their audience. This can be invaluable in personal growth and professional development, enabling one to create meaningful connections and better deliver their message.

Analytical Literacy

Unlock Analytical Insight?

Analytical literacy is a powerful tool for personal growth and professional development. In today’s data-driven world, understanding how to tell stories with data is a key skill for upskilling. The video “Telling Stories with Data in 3 Steps (Quick Study)” breaks down the structure of storytelling with data into three core elements: setup, conflict, and resolution. The speaker, Scott Berinato, provides a great example of how to use these elements to craft a narrative.

To demonstrate, he takes a chart from the Global Real Home Price Index and dissects it to uncover the stories within. He shows how the index is set to 100, and then explains how to look for the setup, conflict, and resolution within the lines of the chart. By recognizing the setup—that home prices rose steadily in most places—the conflict—the 30-year bubble in Japan—and the resolution—the bifurcation of the market—he creates a powerful story that resonates with the audience.

Analytical literacy is a valuable skill that can help professionals succeed in a variety of fields. By understanding how to tell stories with data, professionals can communicate their ideas more effectively and make the data more meaningful to their audiences. To upskill yourself in analytical literacy, take a cue from the video and start breaking down data into the three core elements of a story: setup, conflict, and resolution. With practice, you’ll be able to craft compelling stories with data that will make an impact.

Information Literacy

Unlock Data Literacy?

Data storytelling is a valuable skill for personal growth and professional development. It involves telling stories with data, which can be used to convey complex information in an understandable way. By upskilling in data storytelling, you can quickly and easily communicate your message and make your point with more impact.

The three-step video on “Telling Stories with Data in 3 Steps” is an excellent starting point. It provides insight into the structure of data stories, which consists of a setup, conflict, and resolution. This structure can be applied to any data set to help identify stories and communicate them effectively.

For example, a data set on global home prices can be broken up into a setup that explains the prices in 2005, a conflict that shows the three-decade-long bubble in Japan, and a resolution that explains the bifurcation of the market. Such a story can be presented in a chart with titles that reflect the setup, conflict, and resolution. This makes the story easily digestible and more likely to have an emotional impact on the audience.

Data storytelling is a powerful tool that can be used to quickly and effectively communicate complex information. By upskilling in data storytelling, you can make a more meaningful impact with your data and be more successful in personal growth and professional development.

For Learners

Watching this video and learning the content will provide immense personal and professional benefits. By watching this video, you will learn how to tell stories with data in three steps, making it easy to comprehend, analyze, and present data in a storytelling format. This will not only give you the skills and knowledge to effectively communicate data-driven insights, but it will also help you better understand and analyze data, which is vital to making informed decisions.

What’s in it for you? By watching this video and learning the content, you’ll gain the skills and knowledge to effectively communicate data-driven insights and make better informed decisions.

What’s in it for them? By having the skills to effectively communicate data-driven insights, you’ll be able to help others understand and analyze data, which will help them make better informed decisions.

What’s in it for us? By learning the content of this video, you’ll be able to help the organization you work for make better decisions and be more effective in their operations.

What’s in it for the world? By having the skills to communicate data-driven insights, you’ll be helping to make more informed decisions that will lead to better outcomes for the world.

On the other hand, not watching this video and not learning the content will be a great detriment. You will miss out on the skills needed to effectively communicate data-driven insights, which will make it difficult to make informed decisions. Furthermore, not having the skills to communicate data-driven insights will leave you ill-equipped to help others understand and analyze data, hindering their ability to make better decisions.

For Employers

In the business world, data-driven storytelling can make a huge difference in the success of an organization. By watching this video and learning the three elements of storytelling with data – setup, conflict, and resolution – employers can differentiate themselves from their competitors and give their customers and clients an understanding of their products.

Employers can also benefit from learning the concepts in this video because it will help them to create meaningful relationships with their customers and clients. By understanding the power of storytelling and how to use it to make an impact, employers can create a better customer experience and stand out from the competition.

The concepts in this video can also benefit employers in the long term. By learning the basics of storytelling and applying it to their data, employers can create stories that will last and help them to build a better future. With storytelling, employers can create meaningful connections with their customers that will last long after the data is gone.

By watching this video and learning the concepts of storytelling with data, employers can benefit now, in the past, and in the future. It will help them to stand out from the competition, create meaningful connections with their customers, and build a better future.

Career Path

Completing a course in Communication based on the competencies of Effective Communication, Analytical Literacy, and Information Literacy can help people find their job or get a promoted at their current employment. It will help them gain enhanced income-producing skills for better employability and close the Skills Gap towards Meaningful Work in the future in high demand in high growth industries.

Leveling up by watching the video "Telling Stories with Data in 3 Steps (Quick Study)" and reading the transcript can help people gain career-defining credentials to become more employable, promotable, and purposeful. By learning to tell stories with data, people can create an emotional connection with their audience that will not only believe what they show them, but also feel it.

This course in Communication provides a great opportunity for life-long learners to learn the three elements of a story - setup, conflict, and resolution - and how to apply storytelling to data. By understanding these elements, people can communicate more effectively, think more analytically, and become better informed. With these skills, people can be more successful in their job search and more likely to get a promotion at their current job.

Meaning

"No great thing is created suddenly," said the ancient Greek philosopher Epictetus. This simple yet profound quote is especially relevant to the process of storytelling with data. In the video "Telling Stories with Data in 3 Steps (Quick Study)", Scott Berinato explains how the setup, conflict and resolution of data storytelling are essential to creating stories that are both impactful and meaningful. Data alone is not enough - the data must be presented through a story in order to engage an audience.

Storytelling with data is a skill that is beneficial for both learners and employers. Learners benefit by gaining the necessary skills to present data in a meaningful way and employers benefit by understanding the data and its implications for their business. Storytelling with data helps people connect with the data, understand the message more deeply, and take action based on the data. By understanding the power of storytelling with data, learners and employers can unlock the potential of data to drive positive change.

Takeaway

The most important takeaway from this video is to create a narrative when telling stories with data. By using the classic structure of Setup, Conflict, and Resolution, one can clearly communicate the change and the context of the data. This method of storytelling with data allows for a more engaging, emotional connection with the audience.

Telling Stories with Data in 3 Steps (Quick Study)

Telling stories with data is like playing a game of catch with a ball. You start with a setup, which is a situation. Then, you add conflict, which is like Lucy taking the ball away at the last second. Resolution is then the new reality that the change creates. To tell stories with data, break down a chart, pull it apart, and look for the setup, conflict and resolution. Then, rebuild it as a storytelling device. It's really that simple!

Video Quotes

"Narrative is the most powerful, most human tool we have to communicate. If you can apply storytelling to your data, it creates an emotional connection with the audience. They're not only going to believe what you show them, they're going to feel it." - Scott Berinato

"Setup. Charlie Brown runs toward the ball. Conflict. Lucy takes the ball away at the last second. Resolution? Ah!" - Scott Berinato

"Without change, there is no story. You just have a bored audience." - Scott Berinato

Related Quotes

"In storytelling, you're trying to take a complex idea, simplify it, and make it easier to understand." - Cole Nussbaumer Knaflic, the video presenter.

"It's really about finding the story that you want to tell and then finding the data that can support that story." - Cole Nussbaumer Knaflic, the video presenter.

"Data is only as powerful as the story it can tell." - Cole Nussbaumer Knaflic, the video presenter.

Competencies

1. Effective Communication
2. Analytical Literacy
3. Information Literacy

Learning Outcomes

1. Understand the three elements of a story (Knowledge)
2. Identify the setup, conflict and resolution of a data story (Comprehension)
3. Analyze data to determine the story elements (Analysis)
4. Apply storytelling techniques to data visuals (Application)
5. Compare and contrast different data stories (Synthesis)
6. Evaluate data stories for accuracy and effectiveness (Evaluation)

Sample Answers

1. From the video, I learned the importance of narrative when it comes to telling stories with data. Narrative is the best way to connect with your audience and make sure they understand the story you are trying to tell. By understanding the three elements of a story (setup, conflict, and resolution), you can effectively break down a chart to create a data story.

2. The video also taught me how to use titles to effectively highlight the story and draw the audience in. By using titles which reflect the story, you can ensure that your audience understands the message you are trying to communicate.

3. Lastly, I learned that it is important to remove any unnecessary information when telling stories with data. It is important to only focus on the elements of the story which are necessary to tell it effectively. This will help ensure that your audience stays focused and that the message is communicated clearly.

Scott Berinato

Scott Berinato is the Senior Editor at Harvard Business Review and has been with the organization since 2003. He is an expert on Telling Stories with Data because he has extensive experience in creating data visualizations and telling stories with data. He is a frequent speaker on the topic and has written extensively on the subject. He also co-authored a book on data storytelling. Scott Berinato is associated with Harvard Business Review, which is an international business magazine.

Learning Design

These three competencies are key components to effective communication. Effective communication is the ability to convey and receive messages in a clear and concise way. Analytical literacy is the ability to analyze information and draw conclusions. Information literacy is the ability to use information effectively and ethically.

These competencies are important to learn for the course because they provide the tools needed to effectively communicate. With these tools, students are able to convey their messages in a clear and concise way, as well as analyze information and draw conclusions. Additionally, they will be able to use information ethically and responsibly.

Overall, these three competencies are essential for effective communication. By using a blended learning approach, students are able to develop these competencies in a safe and supportive environment.

Assessment

Q. What is the key element of storytelling with data according to Scott Berinato?

A. A. Setup, conflict, and resolution
B. Visualization
C. Data
D. Audience engagement

Questions

Common Hypothetical Questions
1. What is the structure of a story?
2. What does it mean to tell a story with data?
3. How does the setup, conflict, and resolution work to create a story?
4. What are the elements of a successful story?

Real-Life Examples and Scenarios
5. How can storytelling with data be used in a business context?
6. How can this be used to explain complex data sets?
7. What are some tips to help the audience better understand the story?
8. How can you make sure your story is engaging and memorable?

Keywords

data storytelling, global real home price, "bubble lasting thirty years", "housing price bubble", "bifurcated market trends", "steady increase prices"

Facts

1. Data storytelling involves three elements: setup, conflict and resolution.
2. Real home prices across the world increased steadily over 30 years, except in Japan which experienced a 3 decade long bubble.
3. After 2005, the housing market bifurcated, with Australia, Canada and New Zealand rising again, looking much like a bubble.
4. Titles should reflect the story being told, highlighting the elements of setup, conflict and resolution.
5. Data storytelling creates an emotional connection with the audience, helping them to not only believe but also feel the story.

Trends

1. Create an interactive website or app that allows users to map out the trends in home prices and tell their own stories with data.

2. Develop a user friendly guide for creating data stories with a focus on storytelling elements like setup, conflict and resolution.

3. Create a game where participants must identify the storylines in charts, graphs and other data visualizations.

4. Create an infographic that shows the global trends in real home prices and how storytelling with data can help bring this information to life.

Source

This learning instructional guidance was formulated using the GPT-3 language model created by OpenAI.

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Data storytelling can help you create an emotional connection with your audience. Use these 3 steps: setup, conflict, resolution. #DataStorytelling #DataAnalysis #Communication #ConnectingwithAudience 😍 @Accredicity

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