Startup Business Models And Pricing | Startup School | Y Combinator
Reference: Y Combinator. (2022, December 15). Startup Business Models and Pricing | Startup School [Video]. YouTube.
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Discover the nine business models behind nearly every billion dollar company and uncover startup pricing insights from YC's top 100 companies in this video. In this video by Aaron Epstein, a group partner at Y Combinator, he explores business models and pricing for startups. He covers nine business models of nearly every billion dollar company and the business model lessons from the YC top 100 companies list. He also covers startup pricing insights from the thousands of companies that have gone through YC. He explains that focusing on a single business model is important. Marketplaces are most likely to build winner take all companies and transactional businesses are far more likely to outperform because they are directly in the flow of funds. SAS businesses are most likely to make the top 100 list due to their predictable, recurring revenue. Finally, he explains that few advertising businesses become big winners. Learning Outline1. There are nine main business models of nearly every billion dollar company: SAS, transactional, marketplaces, hard tech, usage-based, enterprise, advertising, e-commerce, and bio. Instructional ContentStartups are often faced with the challenge of finding a business model that will lead to success. Fortunately, there are a few models that have proven to be successful in generating massive returns. By examining the nine business models of nearly every billion dollar company and taking lessons from the Y Combinator Top 100 Companies list, entrepreneurs can learn what it takes to become a top business. The nine business models of nearly every billion dollar company include Software as a Service (SaaS), Transactional, Marketplaces, Hard Tech, Usage-Based, Enterprise, Advertising, E-Commerce and Bio. Of these, SaaS, Transactional and Marketplaces have been especially successful, comprising 67 percent of the Y Combinator Top 100 Companies list. Marketplaces have the potential to create winner-take-all companies, and Transactional businesses have the advantage of being close to the transaction, allowing them to take a cut of the revenue. SaaS businesses benefit from their recurring revenue, making them a good long-term investment. Finally, Startup Pricing Insights from the thousands of companies that have gone through Y Combinator can be invaluable. Many of the top 100 YC companies use pricing models such as freemiums and tiered plans, as well as understanding the value of their product and how to optimize it to drive customer retention. By understanding the business models and pricing insights that have been successful for the Y Combinator Top 100 Companies, entrepreneurs can be sure to create a successful startup. This video provides an essential starting point for entrepreneurs looking to build their business. Management
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Starting a business can be like building a house - you need a solid foundation. In this video, Aaron Epstein explains the nine business models that help build nearly every billion-dollar company. These include software as a service, transactional businesses, marketplaces, hard tech businesses, usage-based business models, enterprise, advertising, e-commerce, and bio. Aaron also shares lessons from the YC top 100 companies list and insights into startup pricing. These insights show that marketplaces and transactional businesses are the most likely to make big winners, as they get more and more customers, it becomes easier for them to be successful. It's important to pick a business model that works for you and stick with it, and make sure it's one that has been proven to work. Video Quotes"Nearly every billion dollar company is one of these Nine business models" - Aaron Epstein "Marketplaces are most likely to build winner take all companies" - Aaron Epstein "Transactional businesses are far outperform because they're directly in the flow of funds" - Aaron Epstein Related Quotes"It's important to know that it's ok to start with one pricing model and then change it up over time. You don't need to have it all figured out right away." -Patrick Campbell "The key is to find out what works for your market and your customer base, and then come up with a pricing model that works for them." -Patrick Campbell "The pricing model should be a reflection of the value you are providing." -Patrick Campbell Competencies1. Startup and Entrepreneurship Learning Outcomes1. Analyze: Compare and contrast the nine business models of nearly every billion dollar company and the business model lessons from the YC Top 100 Companies list. 2. Evaluate: Examine the business model guide and metrics that matter most for each business model, and determine how to apply these metrics to create a successful business model. 3. Create: Utilize the insights from the top 100 YC companies and the business model guide to design a single business model for an early-stage startup. 4. Apply: Explain how to use network effects to create a winner take all company and become a dominant player in the industry. 5. Remember: Recall the key takeaways and similarities between the YC top ten companies, and how they use transactional business models to become close to the transaction and take their cut. 6. Understand: Describe the benefits of SAS businesses having consistent revenue, and how this allows them to compound and grow their business. Sample Answers1. I've learned that there are nine main business models that build billion dollar companies, including Software as a Service (SaaS), Transactional, Marketplaces, Hard Tech, Usage-based, Enterprise, Advertising, E-commerce, and Bio. 2. From the list of the top 100 Y Combinator companies, the most successful models were SAS (31%), Transactional (22%), and Marketplaces (14%). The top 10 companies alone account for 50% of overall value. 3. From the top 10 YC companies, 5 are marketplaces, 3 are transactional, and 2 are SAS. Marketplaces have a chicken and egg problem, but can become very powerful if they hit their inflection point. Transactional businesses are close to the transaction and are likely to become critical infrastructure for other companies. SAS businesses have a consistent revenue stream, making them great businesses. Aaron EpsteinAaron Epstein is the founder and CEO of the consulting firm Play Bigger. He advises companies on product and marketing strategy, go-to-market execution, and pricing. He is also the author of the book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Aaron has over 15 years of experience in software and product marketing and holds a degree in computer science from Stanford University. He is an expert on startup business models and pricing because of his extensive experience in software and product marketing and his knowledge of go-to-market execution. Aaron Epstein is associated with the consulting firm Play Bigger. Learning DesignStartup and Entrepreneurship competency is important for any manager to learn for the courses because it enables them to understand the complexities of launching and managing a business. Business Finance competency is important for any manager to learn for the courses because it enables them to understand the financial aspects of running a business. Strategic Thinking competency is important for any manager to learn for the courses because it enables them to think critically and make decisions that are in line with the organization's goals and objectives.. AssessmentQ: According to Aaron Epstein, which business model is most likely to build winner take all companies? Answer: C. Marketplaces QuestionsQuestions for Students: Questions for Real-Life Examples and Scenarios: KeywordsSAS Business Models, Transactional Business Models, Marketplaces, Network Effects, Recurring Revenue, Corporate Card, Affiliate Business, Critical Infrastructure Facts1. Nearly every billion dollar company uses one of nine business models. Trends1. Creating an app to facilitate transactions between buyers and sellers and taking a percentage of those transactions (transactional business model). SourceThis learning instructional guidance was formulated using the GPT-3 language model created by OpenAI. ShareWant to know how billion-dollar companies make money? Learn from Y Combinator's top 100 companies: SAS (31%), Transactional (22%), Marketplaces (14%), & more! #StartupSuccess #Business #YCombinator #MoneyMakesMoney 😎 @Accredicity |