How To Get Your First Customers | Startup School | Y Combinator
Reference: Y Combinator. (2022, December 29). How to Get Your First Customers | Startup School [Video]. YouTube.
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Learn how to get your first customers, gain control of your startup destiny, and understand the tactics of sales with this essential Startup School video.
Gustaf Alströmer, a Y Combinator group partner, explains how to get your first customers for a startup. He advises Founders to do things that don't scale, and that they should be the ones doing the sales in the beginning. He references Paul Graham's essay about the early days of Airbnb and the startup curve to illustrate his points. He emphasizes the importance of understanding your customer, writing clear and concise emails, and showing the social proof of your team and product. Finally, he encourages Founders to stay the course, not give up, and have a passion for solving customer problems.
1. The importance of the mindset of “Doing Things That Don’t Scale” when it comes to getting your first customers
Getting customers is a critical and often daunting task that startups face, but it doesn't have to be so difficult. In this video, YC partner Gustav talks about some of the best practices and tactics for getting your first customers as a startup. He starts by discussing Paul Graham's famous essay Do Things that Don't Scale, which emphasizes the need for founders to manually recruit customers rather than relying on automated means. Gustav then presents the startup curve, which highlights the need for founders to stay the course and not give up if they want to reach the promised land of product-market fit.
Next, Gustav talks about the importance of sales. He explains that learning the tactics of sales is only one side of the equation; the most important side is to have the desire to succeed. He also argues that founders should learn how to do sales themselves before hiring a sales team, as only then will they know what good looks like. Gustav then shares success stories of founders who learned to do sales, such as Tony from DoorDash, Matilda from Front, Tracy from PlanGrid, and Steve Jobs.
Gustav then provides an example of a successful sales email written by the Brex founders, which includes a clear value proposition, speaks directly to the customer, and is written in plain text. He also shares advice on how to write a great sales email, including keeping it short, using clear language, addressing the customer's problem, and including social proof.
By following Gustav's advice, startups can take the first steps to getting their first customers. By understanding the importance of manual customer recruitment, staying the course, and learning how to do sales, startups can make their dreams a reality.
Starting a business can sometimes seem like a daunting task. It can be hard to know how to get your first customers and make your business successful. Gustav from Y Combinator is here to help! He says that the most important thing is to do things that don't scale, like talking to customers and manually recruiting them. You have to really want to make your business successful and be willing to do the hard work yourself. You also need to learn the tactics of sales and be able to explain your product clearly. Finally, don't forget to include some humour and social proof in your emails, like explaining why you and your team are impressive. It may seem a bit scary at first but with a bit of effort and hard work, you can get your business off the ground and make it a success!
1. "Good product is very rarely built in isolation but together with your customers and as a result it's not actually that good when you show it to your first customers" - Gustaf Alströmer
2. "Startups don't take off by themselves, startup takes off because Founders make them take off and you have to manually recruit your customers" - Gustaf Alströmer
3. "You should learn how to do sales because you'll need to learn to know your customer. Talking to customers and sales are effectively different sides of the same coin and the same reasons Founders can't understand what to build" - Gustaf Alströmer
"The most important thing for a startup is to get customers and revenue." - Mattan Griffel, founder of One Month
"You need to think about how you can interact with your potential customers." - Chris Savage, co-founder and CEO of Wistia
"You need to put yourself out there and get feedback from your customers." - Tomer London, co-founder and CEO of Gett
1. Startup and Entrepreneurship
1. Understand the importance of doing things that don’t scale and the mindset necessary to succeed in the early stages of a company (Remembering)
2. Demonstrate the ability to create a sales email that is succinct, clear, and addresses the customer’s problem (Applying)
3. Analyze the importance of the founder doing sales in the beginning, and why this is the best approach (Analyzing)
4. Evaluate the relationship between the startup curve and how Founders are the deciding factor between success and failure (Evaluating)
5. Create an argument for why Founders should learn how to do sales, and why it is important to charge for your product (Creating)
6. Synthesize the importance of solving customer problems, and how a love for doing so is infectious (Synthesizing)
1. There are a few key takeaways from this video. Firstly, it's important to do things that don't scale and to manually recruit your customers in the early days of the startup. Secondly, it's important to learn the tactics of sales and to know that it comes down to the founders to make the difference between success and failure. Lastly, it's important for founders to learn to do sales themselves before hiring a sales team.
2. Paul Graham's essay "Do Things That Don't Scale" and the startup curve are great visualizations that illustrate the importance of founders doing sales in the early days of a startup. Knowing the problem you are solving, understanding your product intimately, and knowing the market are all important aspects of being able to do sales.
3. Writing a great sales email is an important skill for founders to learn. It should be short and to the point, written with clear language, address the customer's problem, and be written in plain text. Additionally, it should describe why the founder and team are impressive and include social proof.
Gustaf Alströmer is a Partner at Y Combinator, the world's most powerful startup incubator. He has extensive experience in business and investment, as well as a deep understanding of the startup landscape. He is also a former Product Lead at Google, where he helped launch Google+ and other products. Alströmer is an expert on how to get your first customers because of his firsthand knowledge and experience in the startup world. He has helped many startups find and build their first customers, and he understands the process of attracting and converting customers. Gustaf Alströmer
Startup and Entrepreneurship: The ability to think like an entrepreneur is a valuable skill to have in today's business world. The ability to understand the different stages of starting a business and to have the drive to stay on top of the ever-changing landscape of the business world is a key part of successful management.
Assertiveness: Assertiveness is a key skill for successful managers. It involves the ability to express oneself in a confident, clear and direct way, and to stand up for oneself in difficult situations. It is important for managers to be able to express their opinions and ideas in order to influence the decision-making process. Assertiveness is also important for successful team dynamics, as it allows managers to ensure that everyone is heard and respected.
Influence and Persuasion: Influence and persuasion are important competencies for managers to possess. The ability to influence and persuade others is essential for managers to get their ideas and plans across to their team. It is also important for managers to be able to identify the best way to get their team to take action, and to be able to craft the most effective arguments to support their ideas.
Q: What is the most important learning from the startup curve according to the video?
Questions for Students:
Questions for Real-Life Applications:
"Get First Customers," "Startup School," "Do Things That Don't Scale," "Sales Funnel Information," "Charging for Product," "Work Backwards Goals," "Startup Curve," "High Retention," "Testing New Things," "Wiggles False Hope," "Crack Market Fit," "Sales Tactics Mindset," "Sales Funnel Information," "Founders Doing Sales," "Recruiting Customers," "Startup Curve Timeline," "Launch Energy Wearing Off."
1. Paul Graham's essay "Do Things That Don't Scale" emphasizes the importance of manual customer recruitment for successful startups.
1. Create a referral program for the first customers to sign up - offer them a reward for each new customer they refer to your service.
This learning instructional guidance was formulated using the GPT-3 language model created by OpenAI.
Are you a #startup looking to get your first customers? Here's what you need to know: #Sales is the key to success. The founders must do the sales. Learn the tactics, listen to users, and stay the course. #Entrepreneurs #Business #StartupLife 😃 @Accredicity