[MUSIC] Greetings from New York Metropolis and Columbia
Enterprise Faculty Govt Training. My identify is Scott Gardner and
I am very completely happy to be right here with at this time Professor Stan Kachnowski for
the Understanding Digital Well being Webinar. Earlier than I introduce Stan, as at all times, I would
wish to go over a couple of fast logistics for the webinar. A recording will likely be made obtainable,
and despatched to you after the webinar. If you would like to tweet about this webinar,
please achieve this at hashtag #CBSExecEd. And as at all times, we encourage you to add
your questions all through the webinar. And we’ll get to as lots of these as
potential within the final ten minutes. >> Proper. It is my pleasure to introduce
Professor Stan Kachnowski. He is an Oxford educated researcher and
an skilled within the efficacy and diffusion of digital well being,
together with digital well being information, wearables, predictive algorithms,
and precision drugs. He’s the chair of
the Digital Well being Testing Heart HITLAB. And the school director of our upcoming Digital Well being Technique
Govt Training Program. It is nice to be with you at this time. >> Thanks, Scott.
>> So I am gonna go away it to you. And I’ll be part of you at about
20 minutes from now and we’ll go over some questions collectively. Sound good?
>> Excellent. >> All proper, nice. >> Effectively, thanks Scott and
thanks everybody for becoming a member of us at this time right here at this program. Very excited to clarify slightly
bit about digital well being and begin with its definition. The educational aims are actually not
solely about definitions, but in addition about insights and using digital well being
at this time throughout many various stakeholders. Actually hospitals and physicians are
the place customers sit on the entrance finish however we wanna speak about greater than that. After which on the finish towards
the latter a part of the 20 minutes, go into extra element round
alternatives and challenges that we’re seeing throughout the digital well being spectrum,
actually the well being care system. Not simply right here in the USA,
however globally. As a result of digital healthcare is one thing
that, due to its definition and its breadth of its definition, encompasses
loads in world well being as properly. That stated, with these three key studying
aims, the principal one is, the primary studying goal is round
the definition of digital well being. Which was first created
by Professor Eric Topol, who comes out of
the Scripps Institute in San Diego. After doing an infinite quantity of
nice work on the Cleveland Clinic, Professor Topol wrote a e-book in 2012
referred to as The Artistic Destruction of Medication. And in that work,
he describes the digital human. And successfully what he does
is he begins to stipulate this use of binary information to
enhance scientific drugs. And he takes this area
often known as bioinformatics, which is the research of genomics,
proteomics, exosomics. And he merges it with this area
referred to as biomedical informatics, which is the research of digital well being
information, private well being information. It seems to be in any respect the information that you’d
decide up out of your Apple watch and people kinds of information units. And he combines all of them by saying merely, what we’d like to consider is
a scientific document for a digital human that takes all the pieces that we will
discover from human beings that is been changed into zeros and ones and
combines it into one human document. And with that definition,
set off a wholly new understanding of what digital well being might
be, of what digital drugs might be. And it started this,
what’s now changing into a assemble, a rubric forming of one thing that
will assist not solely hospitals and physicians, however
additionally public well being methods. And life science firms,
med-device firms, and even teams like household foundations, and multilateral
companies, and nationwide well being methods. Because it begins to enhance the, not solely the scientific efficacy, however
additionally the financial efficacy of how digital instruments can enhance entry
to varied medicines and numerous diagnostics, however
additionally scale back prices for on a inhabitants degree for well being care
as nations and as teams as complete. So this definition has
an significance of simplicity. We have to perceive that finally
something that comes from the human physique or surrounds a human that may be
changed into zeros and ones. That’s the definition of digital well being
that we’re going to use for at this time. And there are quite a few definitions,
simply to be clear. Probably the most broadly seen definition
is curated by Paul Sonnier, an writer out of San Diego, California. And if you happen to google digital well being,
you will notice his definition as properly. And that definition discusses extra of
the transformational nature of digital well being that goes into extra element round
digital well being’s disruptive powers. And that is one thing, that is one other
definition that is broadly used. When you have a look at
the World Well being Group, and what the World Well being Group
makes use of as a definition. Their definition tends to be extra
towards public well being and world well being, extra in the direction of digital well being information
methods and telemedicine methods. And so, what we have now is a vital
time period by way of encapsulating this alteration that we’re seeing in well being
care and life sciences, this revolution. Once more, not within the time period of a revolution
like a one yr revolution. It is a revolution in drugs and
in public well being, and in well being care normally, that’s taking the time period of
like a 40 yr industrial revolution. And whether or not you began the clock at
the arrival of the PC within the early 80s, or whether or not you begin the clock on the creation
of the web and internet within the Nineteen Nineties. Or if you wish to begin the clock on the
creation of and the invention of the iPhone. And actually, the diffusion and the adoption
of smartphones throughout our society. We’ve got this revolution that’s
occurring that will likely be anyplace in neighborhood of 30 to 50 years. And the time period and the definition
of digital well being is one which is necessary to definitely grasp, perceive. And glean insights from which we’ll
speak slightly bit about now as properly. So once you have a look at the definition of
digital well being, it is necessary to recollect all of those totally different datasets, all of
these totally different elements of human information, whether or not it is the person human or
the inhabitants well being of people. And after we have a look at what
insights we will glean from. And once more, as a scientist and
as a researcher, having finished lots of of digital well being research, whether or not it was
earlier than the time period was even truly created. Or at this time, you’ll be able to see that whether or not
it is within the healthcare e-commerce or whether or not it is in wearables and
biosensors, there are super alternatives to glean insights on
how both particular person well being or inhabitants well being might be considerably
reworked through the use of these digital instruments. And what I need to do on this
phase within the subsequent 5 or seven minutes is to speak slightly
bit about among the analysis that I’ve finished during the last
virtually three many years now. And simply hopefully share with you,
a few of what I’ve realized and the way it’s definitely modified plenty of
how drugs is delivered as properly. To start with, in a research that was finished,
that is going again virtually 20 years now. In England on a instrument referred to as Advoy],
which nonetheless is getting used, a hemophilia monitoring software program. I do not know if you happen to bear in mind
the previous palm pilot, hemophilia sufferers would truly observe
their prophylaxis, and their hemophilia, their bleeds, their train on
a palm pilot, take it residence at evening. Speak it to the PC and
add their information to their doctor. And that research concerned 1,200 topics
over the course of some years. And revealed that these topics,
these sufferers, that truly utilized the palm pilot and
tracked their their weight-reduction plan, their train and their prophylaxis
use extra aggressively, had been seeing considerably higher outcomes and
considerably decrease hospital admissions. And in order that was an early research of
digital well being that confirmed, and once more, the variables might be confounding, perhaps not, however
it definitely was hypothesis-generating. That this use of digital well being had some form of correlation
with improved affected person outcomes. And once more, that was in England,
and that was 2000 to 2005, and that was with
a considerably chronically ailing affected person inhabitants of hemophilia sufferers,
in order that was a great begin. After which fast-forward now to the Jawbone. Once more, a wrist primarily based system, I do not know
if any of you personal these units or not, nevertheless it tracked exercise,
each daytime and nighttime. The Jawbone research that we did was 565
topics over the course of six months. And it confirmed whether or not or
not affected person populations and topics would truly enhance their
BMI and enhance their sleep high quality whereas they noticed the suggestions loop of their
day by day utilization of an exercise tracker. So they might truly have a look at the Jawbone
app on their cellphone and see whether or not or not they had been exercising as a lot as they
wished to, their 10,000 steps a day. That was the day by day beneficial course
again then, now it is 15,000 steps a day. And in addition their sleep, the Jawbone was
in a position to observe sleep throughout the evening, and detect sleep high quality. And what we present in that research
was truly attention-grabbing. It actually did not have a considerable influence
on both sleep high quality, or BMI discount. Aside from a small inhabitants,
inside one of many strata of inhabitants that we studied,
we discovered {that a} particular group of ladies had been extra prone to change their conduct
primarily based upon these pure suggestions loops. And so once more, that was considerably
totally different than the speculation that we had generated in submitting
the research to the IRB and in truly formulating the protocol. So once more, digital well being had efficacy. Digital well being confirmed, or a minimum of we
thought it will present a major efficacy for the topics in that research,
and but we had been proven that it was actually not efficacious from
both an financial standpoint or a scientific standpoint for
the scientific endpoints of BMI. And we additionally used a typical kind from
the NIH to measure affected person well-being. One other research to take a look at,
by way of precise wearables, was a research that we did with an actograph. That really was in a position to observe
congestive coronary heart failure sufferers, we put a wrist primarily based system that tracked
their exercise once more, in daytime, and nighttime to find out if
exercise throughout the day, i.e. If they’re extra lively throughout the day,
would they really have a lowered fee of decay of their
congestive coronary heart failure signs? And once more,
our speculation was off on that as properly. We had, and went and amassing these
information on these 61 topics over 9 months, steady 24/7 monitoring, we discovered that
it was truly the nighttime exercise. That predicted the speedy fee or the elevated fee of decay
of their congestive coronary heart failure. What does that imply? That meant, and once more, this was revealed
within the Journal of Cardiac Care in 2009, that meant that sufferers that weren’t
sleeping properly, had been those that had been seeing the worsening of their outcomes,
the worsening of their well being results. And in order that was, once more, one other research
that indicated our speculation initially anticipated, deterioration of coronary heart
illness due to daytime exercise, had been off and had been considerably
different than what the end result was. The purpose right here is that digital well being, whereas oftentimes we predict
we see the intuitive. We predict we all know what to anticipate when
we put collectively a tool or an app, or another instrument digitally with affected person
inhabitants, we really feel like we’re assured in understanding what these outcomes will
appear to be, that is truly not the case. Examine after research what we’re discovering
is that the outcomes are a lot totally different than we predicted, and that the speculation
that we had first written about, had been truly not ones that had
come out on the finish of the day. The final level I need to make, the final anecdote I wanna share is
a few research that was finished in Africa. Once more, digital well being may be very
a lot part of a worldwide motion. It is a part of a worldwide
infrastructure effort. And it definitely,
if you happen to have a look at nations like Ghana or India, different nations world wide, you will see that digital well being oftentimes
is attempting to leapfrog present medical methods that even right here within the United
States we’re accustomed to utilizing. So in Ghana, the research was,
once more, it was facilitated by, Funding from the Gates Basis,
and it was a expertise developed by the Grameen Basis, referred to as MOTACH, the
Cell Expertise for Neighborhood Well being. And it was a nurse-based voice messaging
system that will be delivered to new mothers that had been 0 to
12 months after start. And it allowed the nurses to make the most of these messages to huge numbers
of recent mothers in Ghana. We regarded on the efficacy of 96 voice
messages being delivered to those new mothers to see if it elevated vaccination charges. If it elevated breast feeding charges,
malaria kits and clear water instruments. And what we discovered was, from the start, from our speculation, we assumed that it
would enhance the charges of all of those kinds of interventions for
lowering toddler mortality. What we discovered was, loads such as you, when
you get messages out of your pharmacy to choose up your prescription
at your native pharmacy, plenty of occasions you will simply both delete
them otherwise you will not reply your cellphone. So we discovered that the mom’s conduct and
the interventions that truly labored, had been merely breastfeeding and
the reminders to breastfeed. And once more, that confirmed that
infrastructure, and any form of disruption of their day by day actions,
any form of actions of day by day residing. Whether or not it was their working, or their
baby rearing, or no matter it may be. They had been not possible to
disrupt these kinds of behaviors. These kinds of practices, these kinds
of habits, to do one thing like stroll to a clinic that will be an hour away,
take a time without work from work after which need to pursue a vaccination that
they weren’t fairly certain or assured in. So these are the types of research that,
when digital well being, we start to see that it
is a really complicated area. Digital well being just isn’t predictive. It is not one thing that
might be simply seen as, if we develop this instrument, they may use it. Actually, what we have seen during the last ten
years, notably, given the ramp up of investments, and simply to provide you an thought
of what individuals are investing lately, Infi digital well being, it is in
the neighborhood of anyplace from a $1 billion to $2 billion a yr, and
that ‘s simply your US primarily based statistics. We’re discovering that these kinds of
investments are one thing which might be having vital points truly making
their means into both sufferers’ fingers, or into hospitals, or into well being plans,
or life science firms. And what we attempt to do after we’re trying
on the diffusion of digital well being, we attempt to discover markers, if you’ll. That can assist predict
the extra doubtless diffusion and uptake of an adoption of
a digital well being instrument. And I’ve received a couple of minutes left right here, that is form of the chance
part of the webinar at this time. And that basically is, as an investor,
or as a significant establishment, whether or not it is a hospital, a well being plan,
or a life science firm. The place are the alternatives for
you and your establishment? Whether or not you are an government in
the C Suite, a VP degree government otherwise you’re managing a division,
Digital has numerous alternatives. It has the short-term, by way of being
in a position to do what you are doing at this time however do it for much much less cash, or
a minimum of considerably much less cash. It has the chance to permit
you to work smarter, not more durable. So are you able to do extra work and have extra productiveness through the use of
the identical variety of labor models? And might it have an effect
in your high quality rankings? So if you happen to’re a hospital and also you’re trying
at digital instruments, the place’s the chance so that you can convey that into your system,
to combine that into your system? I feel the primary
phrase right here is integration. We’re seeing considerably excessive limitations
of taking a digital well being instrument. Whether or not it is one thing as
easy an Apple watch and attempting to combine it into both
an digital well being document system or an digital information seize system or
care administration system at a well being plan. These kinds of integration factors
are turning out to be the huge limitations of the diffusion of digital well being into and throughout nearly all of giant
enterprises and establishments. And that’s actually to
say that on a B2B degree, there are vital alternatives. When you have a look at Keytruda from Merck,
once more a pleasant digital well being play. Merck invested fastidiously. They very properly crafted their scientific
trial with affected person populations that met particular genetic necessities. And so they created a genetic instrument to assist
truly stabilize the drug utilization inside affected person populations that had been going
to really meet the standards, and truly have that drug be
utilized in an efficient means. And if you happen to have a look at ResMed, as an illustration, it is a sleep apnea system getting used
at residence, once more, one other nice case of digital well being diffusion taking place as a result of
it was built-in right into a pay market. And it did not require vital
enterprise degree integration into care administration methods or
digital well being document methods. Lastly, if you happen to have a look at a dwell core and
you have a look at eye rhythm and what they developed by way of
an precise coronary heart assault detector. You have a look at now one thing that’s
considerably lowering prices for well being plans. So why would well being plans abruptly
need to run towards these kinds of coronary heart assault detection units for
sufferers affected by AFib or DFib? Effectively, after all, they are going
to scale back hospital admissions, they are going to scale back size of keep. And they are going to scale back the
readmissions that happen after an occasion. And so, the straightforward truth of integration
with that well being plan system, with the well being plan normally,
primarily based upon the return on funding, the mixing prices there have been a lot,
a lot greater, had been a lot, a lot truly greater than you may see
in one other app or one other system however the fee financial savings had been additionally greater. So it is necessary to see that integration
as a focus for digital well being invention, adoption, and finally
diffusion is a core part right here. And it is completely
crucial to keep in mind that of all of the works that is being
finished in digital well being, it is necessary to know that sufferers have
to have the ability to make the most of these applied sciences. And you’ve got had in previous webinars from
Columbia Enterprise Faculty lectures and talks on design considering, and design considering is a giant half
of digital well being diffusion. It is definitely one to take cautious
notes on and to definitely perceive the affected person centricity in digital
well being because the adoption cycle widens. And because it improves and finally suppose
about platform options once you’re investing or once you’re trying to convey
in new applied sciences, new level options. Attempt to keep away from
single-point options and suppose extra about how does this level
resolution match on to a different platform that my enterprise is already utilizing? And I see that my time for the person
a part of this webinar is over, and I will invite Scott
again into the body right here. So we will proceed our dialog and
take some questions from the viewers. >> Thanks very a lot, and it is so attention-grabbing, such nice data,
it is the longer term. And so
I am excited to be a part of this with you. >> Proper.
>> We’ve got plenty of good questions that got here in. >> Good, good.
>> So let’s get to these, all proper? >> Okay.
>> So the primary one is and I like this one as a result of it is
form of when we have now our individuals, the individuals which might be watching
proper now we actually need to say, properly what do they do
with this data? So the query got here from Amina, how ought to I be utilizing digital
in my establishments at this time? >> That is an ideal query, Amina. And plenty of it depends upon which
insitution you are coming from. In healthcare, usually we have a look at about
9 main establishments that have an effect on the worldwide well being system. And so they vary from definitely suppliers to
well being plans to life science firms and med system firms, to household
foundations, nationwide well being methods, multilateral companies,
definitely affected person advocacy teams. And relying on the group,
and that is the place the complexity and oftentimes the contradictory nature
of digital well being presents points for establishments, is that it’s
considerably dependent upon the inhabitants you are serving as a result of
each inhabitants makes use of digital in another way. A inhabitants of mothers in Ghana, they’ve
a wholly totally different digital profile than a inhabitants of mothers in Manhattan. And I feel after we
have a look at an establishment, we’re actually attempting to
perceive what the enterprise legacy methods are trying like, what
populations are they attempting to handle and attempting to serve and simply basically,
what are their success metrics. So nice query, however
completely that one is full of extra questions on prime of them. >> Subsequent query is from Abishek], how necessary is affected person
information in digital healthcare? >> Yeah, affected person information is
the core of digital well being. Once more, if you happen to have a look at both Paul
Sonnier’s definition on Google once you Google digital well being you will see
Paul’s definition on the market. Or if you happen to return to Professor Topple’s
authentic definition, you will see that on the base of each of these we’re trying
at this ingredient of zeroes and ones. And so affected person information and the way it’s
generated, the standard of the information, there are seven variables for
affected person information high quality to be tracked, issues like timeliness,
consistency, cleanliness, different misfit kinda alpha
numerics within the information area. These kinds of elements of
affected person information are crucial. As a result of as you are seeing
with machine studying, and among the applied sciences which were
invented round cognitive computing, machine studying,
AI as some individuals wish to name it. You will see that, actually, plenty of
the problems in having optimistic outcomes from these rising expertise have been raised
as a result of the information high quality just isn’t excessive. And anybody who’s labored with healthcare
information is aware of these a usually not simple to work with and it wants plenty of cleaning,
and the mixing’s additionally very tough. And so large affected person information is on the root
of any digital well being venture. >> That is an attention-grabbing query,
I feel, it goes to tradition, making a tradition with this digital
revolution, which is how do get, that is from Shona, how do you get
over resistance from clinicians, these afraid expertise is changing them? That is an ideal query thanks for
asking it. As a result of for
virtually 28 years of my instructing profession, I have been listening to and studying that
physicians are technophobes and I might pose it that, that’s
precisely the other from the reality. If you concentrate on clinicians and
physicians, they need to re-certify by
taking a board each 5 years. A lot of which is in regards to the latest
applied sciences which might be on the market, whether or not it’s molecular or system primarily based. Physicians are utilizing medical
expertise on a regular basis. The definition of medical expertise is
the appliance to society from science. And they’re utilizing science
on a regular basis in what they do. Whether or not it is a new drug, whether or not it is a diagnostic instrument, they
are continually studying new expertise. On the subject of digital applied sciences, physicians are working with issues
like digital well being document methods, private well being document methods, they’re
now seeing new streams of information come into these methods which might be coming from
the algorithms within the dwell course. They’re coming from the Apple Watches,
and they also’re adjusting their practices to
these new information profile’s genetics. Once more, each time you go to the physician
now, you will see a brand new genetic diagnostic, or a brand new genetic instrument for
you to make use of to assist handle your situations. And I feel the doctor interplay with
digital well being is on the core of what Professor Topel arrange in his 2012 e-book. I feel that is one thing that,
actually, after we have a look at this on the inhabitants well being foundation,
that doctor interplay with digital, as digital well being information
transfer to swipe screens. As they transfer to voice integration and
voice interplay, to allow them to truly make voice calls to their well being information
such as you make voice calls to your Alexa or your Google Assistant, or your Siri. That is once you’ll see this sort of
digital revolution that we’re within the midst of actually start to take off. >> That proper? Nice, so Amritha has requested,
trying 5 to 10 years ahead, what can PARE organizations
do to put money into at this time? To verify wanted digital well being
improvements might be democratized, or made accessible, or
adaptable to scale back healthcare prices? >> One other nice query and
I feel that the well being plan group, in the USA,
just isn’t a singular group. It truly is made up of, perhaps 20 or
25 main well being plans and built-in supply networks or IDNs
with our actually hospital primarily based methods. After which there are a selection
which might be intermediate measurement and there are a selection of well being
plans which might be a lot smaller. And it actually depends upon
the scale of your establishment. When you’re a bigger well being plan, a bigger
IDN, then making these investments and taking a few of that overhead capital
that may be round to check and study with some new digital interventions,
that is an ideal plan. But when your not, in case your both
a mid-sized well being plan or a smaller sized well being plan, it is necessary to know
precisely what the success metrics are. It is necessary to see proof from different
well being plans and what they’re doing. And so actually, digital turns into much less
of an innovation and extra of a form of attempt to be a quick follower, and never
like a misplaced chief or an early pioneer. >> Nice, Javier asks, what’s your opinion in regards to the future on
privateness over all this well being data? >> Privateness is totally crucial,
and it is not only a US challenge. When you have a look at what’s
taking place within the EU with GDPR. And once more, you’ll be able to Google that. I will not go into element there,
since I’ve 4 minutes left. >> [LAUGH]
>> However if you happen to have a look at what’s taking place in India. In India proper now,
they’ve a nationwide ID quantity. And there is plenty of uproar and
controversy, as a result of plenty of of us do not need to be tracked by governments and
that form of factor. So privateness of your healthcare
is quintessential. And if you happen to have a look at what was begun underneath
the Bush administration, Bush two, within the mid-2000s began part of
HIPPA and began implementing and implementing part of the Well being Insurance coverage
Portability and Accountability Act. That began information breaches and
affected person information breaches. And if we have a look at, and once more these are all
publicly obtainable on the Division of Justice’s Workplace of
Civil Liberties web site. You’ll be able to see that there are monumental
numbers of affected person information breaches, not simply taking place throughout the smaller
manufacturers, however all manufacturers of hospitals and well being plans and many others. So affected person privateness is crucial and,
I feel, on this period of we really feel comfy
with Google studying our emails and sending us adverts primarily based upon that, we really feel
comfy, perhaps slightly bit lower than it was a yr in the past, with Fb
studying our stuff and sending us adverts. After we have a look at affected person privateness, that’s
a kind of partitions the place individuals begin to, a minimum of most individuals begin to put
a barrier and say, look, I would like my medical information protected and there is
slightly bit differentiation there. It’s totally attention-grabbing to
see the distinction of affected person information within the US versus Europe. The place Europe it’s largely publicly
funded well being care methods. There’s little or no line to cross between
industrial and public payer methods, little or no integration there. Sufferers don’t desire their information going
to personal organizations in any respect. In the USA, it’s extremely totally different. There’s much more openness,
as a result of we’re form of half company and half authorities healthcare system, there’s
much more openness with US sufferers to have their information getting used
by personal organizations. So long as it is being finished for analysis
functions, and never for advertising functions. >> Sanjeev is asking,
how crucial will it’s to unsilo affected person information throughout establishments
to maneuver digital healthcare ahead? >> That is basic, and once more, it
goes in the direction of that integration part. If we can’t discover sooner, higher, cheaper
methods of having the ability to take information from one division, say,
your emergency drugs division and have it turn out to be an built-in part
of an general institutional document. You are not gonna have that
full form of digital human that Professor Topol talked about. And also you’re definitely not gonna have
the power to handle inhabitants well being points and
to know the institutional points. And so that’s gonna be basic and I feel we have seen a major quantity
of progress during the last ten years, round information standardization
efforts in the USA. And now there’s one thing referred to as fireplace,
once more, I might advocate you
Google that time period as properly. [COUGH] And the fireplace requirements
are one thing that each HHS and CMS are selling and using. And then you definitely’re in addition to
NIH funding plenty of analysis grants which might be utilizing these
requirements to assist enhance that form of information integration
effort that you just’re speaking about. >> All proper, this was a wealth
of excellent data. Thanks a lot for being with us at this time. And thank all of you for
your fantastic questions that got here in. I look ahead to your new program,
Digital Well being Technique in early 2019, if I am right,
>> That is right. >> Govt Training, we’re offering
that, we would be nice to work with you. >> Thanks.
>> Thanks very a lot >> Thanks for having me >> And thanks for coming.
Webinar: Understanding Digital Health | Columbia Business School
Reference: Columbia Business School. (2018, November 08). Webinar: Understanding Digital Health [Video]. YouTube.
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